Labs Module + LifeSense: Integration and GTM Strategy

Labs Module + LifeSense: Integration and GTM Strategy

Regain is our startup. Regain Health is our product.


1) Overview

The Labs + LifeSense ecosystem transforms static laboratory data into a dynamic health optimization journey, driving patient engagement and ongoing monetization through diagnostic partnerships.

Core Value Proposition

Labs is not just a report viewer—it's a revenue multiplier for partner laboratories:

| Metric | Industry Standard | With Regain | |--------|-------------------|-------------| | Retest rate | 1.2× annually | 4× annually | | Patient engagement | PDF → forgotten | PDF → action → retest loop | | Revenue per patient | Test fee only | Test fee + 5% marketplace share |

The Flywheel

Lab Results → AI Insights → LifeSense Recommendations → Action → Retesting → Repeat

Modules

| Module | Purpose | Revenue | |--------|---------|---------| | Labs | Process raw data (PDF/HL7/FHIR), generate AI-enhanced explanations | Free to partners (drives volume) | | LifeSense | Match identified gaps with products/services | 10% surcharge, 50/50 split |


2) The Two-Zone Architecture

The app separates liability and ownership between two zones at the navigation level.

2.1 Zone 1: Labs Tab (Clinical Zone)

The entire Labs tab is Zone 1—partner-branded, clinical, liability-shielded.

| Aspect | Specification | |--------|---------------| | Location | Labs bottom tab (dedicated tab in navigation) | | Purpose | Display official diagnostic results + AI analysis | | Branding | Partner lab/medical center branding (B2B2C) | | Content | Validated lab reports, AI-enhanced explanations, reference ranges | | Liability | Partner owns diagnostic accuracy; Regain owns AI explanations | | UI Treatment | Clinical + premium, professional medical aesthetic |

Content Hierarchy:

  1. Partner branding header (logo, name, branch)
  2. Patient information card
  3. Executive summary (AI-generated)
  4. Panel-by-panel breakdown (collapsible)
  5. Abnormal findings with severity coloring
  6. Medical recommendations (specialists, follow-up tests)
  7. Diet/lifestyle recommendations
  8. Original PDF download

2.2 Zone 2: Rest of App (Optimization Zone)

Dashboard, Activity, Profile, Chat = Zone 2—Regain-owned, lifestyle medicine.

| Aspect | Specification | |--------|---------------| | Location | All tabs except Labs | | Purpose | Daily health optimization, coaching, protocols | | Branding | Regain branding (warm gradients, dawn palette) | | Content | LifeSense marketplace, AI coaching, program tasks | | Liability | Regain owns all recommendations | | UI Treatment | Warm, premium, lifestyle medicine aesthetic |

LifeSense cards appear in Zone 2 (Dashboard) based on findings from Zone 1 (Labs).

2.3 Zone Separation Rationale

┌─────────────────────────────────────────────────────────────────────┐
│                        BOTTOM TAB BAR                               │
│                                                                     │
│  ┌─────────────┐  ┌─────────────┐  ┌─────────────┐  ┌─────────────┐│
│  │  Dashboard  │  │    LABS     │  │  Activity   │  │   Profile   ││
│  │   (Zone 2)  │  │  (ZONE 1)   │  │   (Zone 2)  │  │   (Zone 2)  ││
│  │             │  │             │  │             │  │             ││
│  │ • Readiness │  │ • Clinical  │  │ • Programs  │  │ • Settings  ││
│  │ • LifeSense │  │   Results   │  │ • Tasks     │  │ • Data      ││
│  │   Cards     │  │ • AI Report │  │ • Streaks   │  │ • History   ││
│  └─────────────┘  └─────────────┘  └─────────────┘  └─────────────┘│
│                                                                     │
│  WHY: Labs tab can be white-labeled for partners without affecting  │
│  the rest of the app. Partners get clinical branding; Regain owns   │
│  the optimization experience.                                       │
└─────────────────────────────────────────────────────────────────────┘

Benefits:

  • Partners can confidently point patients to the app (their branding in Zone 1)
  • Regain controls the engagement/monetization experience (Zone 2)
  • Clear liability boundary: clinical data vs. lifestyle advice
  • Compliance: HIPAA for Zone 1, lifestyle wellness for Zone 2

3) Glass Box AI: Our Differentiator

Unlike competitors who use "black box" AI with probabilistic guesses, Regain uses Glass Box AI—transparent, explainable, and grounded in clinical evidence.

3.1 Black Box vs. Glass Box

| Aspect | Competitors (Black Box) | Regain (Glass Box) | |--------|-------------------------|-------------------| | Output | "80% chance of condition X" | "Your Vitamin D is low. Here's why and what to do." | | Reasoning | Hidden | Visible via "Why?" expansion | | Citations | None | ACLM guidelines, peer-reviewed studies | | Patient impact | Anxiety-inducing | Trust-building, actionable | | Liability | Unclear | Clear: AI explains, user decides |

3.2 Glass Box Components

Every AI insight includes:

interface GlassBoxTrace {
  reasoning: string;           // "Your fasting glucose of 112 mg/dL is above optimal..."
  inputs: {
    label: string;             // "Fasting Glucose"
    value: string;             // "112 mg/dL"
    source: string;            // "Lab Report - Jan 5, 2026"
    date: string;
  }[];
  evidence: {
    claim: string;             // "Walking 15 min post-meal reduces glucose spike"
    citation?: string;         // "PMID: 12345678"
    strength: 'strong' | 'moderate' | 'weak';
  }[];
}

3.3 Virtual Care Team

AI insights are attributed to specialist personas for trust and engagement:

| Specialist | Focus Area | Icon | |------------|------------|------| | Nutritionist | Metabolic optimization, meal plans, macros | 🥗 | | Sleep Coach | HRV, circadian rhythm, recovery | 😴 | | Movement Specialist | Cardiovascular, longevity protocols | 🏃 | | Mindset Coach | Stress, behavioral change | 🧠 |

Each insight card shows the specialist avatar and is styled accordingly.


4) Entry Points: B2C vs B2B2C

4.1 B2C Flow (User Uploads PDF)

For users who have lab results from any source:

User opens Labs tab → Taps "Upload" → Selects PDF/image
                                          ↓
                            Upload to PHI service
                                          ↓
                            Processing (8-24 hours)
                                          ↓
                            Push notification when ready
                                          ↓
                            View AI-enhanced report

Paywall: B2C users need Elite subscription to access AI analysis.

4.2 B2B2C Flow (Partner Magic Link)

For users receiving results from a partner lab:

Patient gets email from lab → Taps magic link
                                    ↓
                    App opens (or App Store → install → resume)
                                    ↓
                    Token verified with PHI service
                                    ↓
                    Partner branding displayed
                                    ↓
                    Report ready (or processing status)
                                    ↓
                    View AI-enhanced report with partner logo

Paywall: B2B2C users get free access to their lab report (partner covers cost).

4.3 Data Flow

┌─────────────────────────────────────────────────────────────────────┐
│                         DATA SOURCES                                │
├─────────────────────────────────────────────────────────────────────┤
│                                                                     │
│  B2C: PDF Upload              B2B2C: Partner Integration            │
│       ↓                              ↓                              │
│  PHI Service                   PHI Service                          │
│  labReportsB2C.uploadPdf()     labReportsPartner.processHL7()       │
│       ↓                              ↓                              │
│  ┌─────────────────────────────────────────────────────────────┐   │
│  │                    PHI SERVICE (External)                    │   │
│  │                                                             │   │
│  │  • PDF parsing / HL7 parsing                                │   │
│  │  • Biomarker extraction                                     │   │
│  │  • AI report generation (llm_report_json)                   │   │
│  │  • Status polling (parsing → parsed → report_gen → done)    │   │
│  │                                                             │   │
│  └─────────────────────────────────────────────────────────────┘   │
│       ↓                                                             │
│  Mobile App fetches report via PHI client                           │
│       ↓                                                             │
│  Zone 1 (Labs Tab): Display clinical results + AI analysis         │
│       ↓                                                             │
│  Zone 2 (Dashboard): Surface LifeSense recommendations             │
│                                                                     │
└─────────────────────────────────────────────────────────────────────┘

5) AI Report Structure

The PHI service generates a structured JSON report for AI analysis:

5.1 Report Schema

interface LabReportJson {
  patient_information: {
    patient_name: string;
    age: number;
    sex: string;
    date_of_birth?: string;
    test_date?: string;
    consulting_doctor?: string;
    pregnancy_status?: string;
  };

  sections_summary: string;  // Executive summary across all panels

  section_consultations: {
    panel_type: string;      // "HAEMATOLOGY", "KIDNEY FUNCTION", etc.
    section_summary: string;
    normal_labs_analysis: string;
    abnormal_labs_analyses: {
      lab_name: string;
      lab_value: string;
      reference_ranges: string;
      explanation: string;
      possible_medical_causes: string[];
      affected_organs_body_systems: string[];
      severity_assessment: 'severe' | 'moderate' | 'mild';
      health_implications: string;
      relationship_to_other_labs?: string;
    }[];
  }[];

  high_level_consultation: {
    preliminary_diagnoses: {
      diagnosis: string;
      confidence: 'high' | 'medium' | 'low';
      supporting_evidence: string[];
    }[];
    recommended_specialists: string[];
    follow_up_lab_tests: string[];
    lifestyle_recommendations: {
      nutrition: string[];
      exercise: string[];
      sleep: string[];
      stress: string[];
    };
    contextual_notes?: string;
  };

  diet_recommendations: {
    lab_result_addressed: string;
    purpose: string;
    food_types: { name: string; serving: string; frequency: string }[];
    serving_info: string;
    medical_justification: string;
  }[];
}

5.2 Severity Visualization

| Severity | Color | Icon | Use Case | |----------|-------|------|----------| | Severe | Red (#DC2626) | alert-circle | Critical values requiring attention | | Moderate | Orange (#EA580C) | alert-circle | Values outside optimal range | | Mild | Yellow (#CA8A04) | information-circle | Slightly suboptimal values | | Normal | Green (#10B981) | checkmark-circle | Values within reference range |


6) LifeSense Marketplace

LifeSense operates at the point of highest intent—when users see abnormal values and AI recommendations.

6.1 Product Categories

| Category | Examples | Trigger | Revenue Model | |----------|----------|---------|---------------| | Supplements | Vitamin D3+K2, Omega-3, B-Complex | Nutrient deficiency | 10% surcharge, external fulfillment | | Devices | CGM, pulse oximeter, BP monitor | Monitoring need | 10% surcharge, external fulfillment | | Services | Cardiologist, endocrinologist consult | Specialist recommendation | 10% surcharge, booking fee | | Tests | Follow-up panels, specialty tests | Retest recommendation | 10% surcharge, partner lab booking | | Programs | Metabolic Reset, Heart Health | Protocol recommendation | Standard subscription pricing |

6.2 Contextual Matching

// Example: Vitamin D low → Recommendations
const MARKER_RECOMMENDATIONS = {
  'vitamin_d_low': [
    { type: 'supplement', id: 'vitamin-d3-k2', priority: 'high' },
    { type: 'test', id: 'retest-vitamin-d-12w', priority: 'medium' },
  ],
  'ldl_high': [
    { type: 'service', id: 'cardiologist-consult', priority: 'high' },
    { type: 'supplement', id: 'omega-3-stack', priority: 'medium' },
    { type: 'program', id: 'heart-health-protocol', priority: 'medium' },
  ],
  'hba1c_prediabetic': [
    { type: 'device', id: 'cgm-starter', priority: 'high' },
    { type: 'program', id: 'metabolic-reset', priority: 'high' },
    { type: 'service', id: 'endocrinologist-consult', priority: 'medium' },
  ],
};

6.3 Where LifeSense Appears

| Location | Zone | Content | |----------|------|---------| | Dashboard | Zone 2 | "Based on your labs" cards (top 3 recommendations) | | Activity | Zone 2 | Protocol tasks tied to lab findings | | Chat | Zone 2 | AI mentions relevant products in context | | Labs Tab (future) | Zone 1 | Inline retest booking (doesn't leave clinical context) |


7) Economic Model

7.1 Revenue Structure

Patient sees recommendation → Taps "Buy" or "Book"
                                    ↓
                            Base price: $100
                            + 10% surcharge: $10
                            = Display price: $110
                                    ↓
                            Payment processed
                                    ↓
                    ┌───────────────┴───────────────┐
                    ↓                               ↓
              Partner: $100                   Surcharge: $10
              (full asking price)                   ↓
                                        ┌───────────┴───────────┐
                                        ↓                       ↓
                                  Partner: $5             Regain: $5
                                  (50% of surcharge)      (50% of surcharge)

7.2 Partner Value Proposition

| Benefit | Description | |---------|-------------| | Zero-cost integration | HL7/FHIR integration provided free | | Full service pricing | Partners keep 100% of their asking price | | Revenue share | 5% bonus on downstream purchases | | Volume multiplication | 4× retest rate vs. industry standard | | Zero liability | Zone 2 recommendations are Regain's liability | | Elite positioning | "AI-Powered Lab Results" as differentiator |

7.3 Payment Rails

| Product Type | Rail | Reason | |--------------|------|--------| | Digital goods (programs, content) | RevenueCat IAP | App Store requirement | | Physical goods (supplements, devices) | External (Stripe/Shopify) | Apple exception 3.1.3(b) | | Services (consultations, bookings) | External (partner systems) | Not in-app purchase |

7.4 Clinical-to-Commission Pipeline

The Labs module transforms clinical findings into actionable revenue through automated, contextual recommendations.

The Revenue Flywheel

flowchart LR
    subgraph "Zone 1: Clinical Finding"
        LAB[Lab Result]
        AI[AI Analysis]
        FIND[Abnormal Finding<br/>e.g., Low Vitamin D]
    end

    subgraph "Zone 2: Marketplace"
        REC[LifeSense Recommendation]
        CARD[Dashboard Card<br/>"Based on your labs"]
        BUY[Purchase Action]
    end

    subgraph "Revenue"
        SPLIT[Commission Split]
        CLINIC["Clinic: 10-15%"]
        PARTNER["Partner: Base Price"]
        REGAIN["Regain: 5%"]
    end

    LAB --> AI --> FIND
    FIND -->|Auto-append| REC
    REC --> CARD --> BUY
    BUY --> SPLIT
    SPLIT --> CLINIC
    SPLIT --> PARTNER
    SPLIT --> REGAIN

Automated Recommendations

When the AI report identifies a clinical gap, the system automatically appends relevant LifeSense recommendations:

| Finding | Auto-Recommendation | Priority | |---------|---------------------|----------| | Vitamin D < 30 ng/mL | Vitamin D3+K2 supplement | High | | LDL > 130 mg/dL | Omega-3 stack + Cardiologist consult | High | | HbA1c 5.7-6.4% (Prediabetic) | CGM device + Metabolic Reset program | High | | Ferritin < 30 ng/mL | Iron supplement + Retest in 8 weeks | Medium | | TSH abnormal | Endocrinologist consult | High |

Glass Box Compliance:

  • Every recommendation shows: "Suggested because your [Lab Name] was [Value], which is [above/below] optimal range."
  • Patient can dismiss with: "Not interested" (logged for personalization).

Clinic Commission Structure

Partner clinics (labs, medical centers) receive platform commission on downstream purchases:

| Purchase Type | Clinic Commission | How It Works | |---------------|-------------------|--------------| | Supplements | 10% of sale | Patient buys via LifeSense card | | Specialist Consults | 15% booking fee | Patient books in-network specialist | | Follow-up Tests | 10% of test price | Patient books retest at partner lab | | Programs | 10% of subscription | Patient enrolls in Metabolic Reset, etc. |

Attribution Window: 90 days from lab report view.

Revenue Tracking Integration

The clinic dashboard (see docs/01-specs/06-bi/) surfaces:

  • Commission Earned This Month: Total from LifeSense attributable purchases.
  • Top Converting Findings: Which clinical gaps drive most revenue.
  • Patient LTV Impact: Revenue from lab-originated patient journeys.

7.5 Care Coordination Integration

The LifeSense Marketplace extends beyond lab results to integrate with the broader Care Coordination Module, creating a unified revenue flywheel from clinical alerts to marketplace purchases.

Clinical Alert Sources

LifeSense recommendations can be triggered by any clinical alert, not just lab results:

| Alert Source | Example Alert | LifeSense Recommendation | |--------------|---------------|-------------------------| | Lab Results | Vitamin D < 30 ng/mL | Vitamin D3+K2 supplement | | Care Gap Engine | Overdue cardiac screening | Heart Health Protocol program | | Risk Stratification | Rising cardiovascular risk | Omega-3 stack + Cardiologist consult | | Remote Monitoring | BP trending high (REGAIN HEALTH) | BP monitor device + Hypertension program | | Referral System | Endocrinology referral created | Metabolic Reset program (pre-visit prep) |

Cross-Module Revenue Flow

flowchart LR
    subgraph "Care Coordination"
        CG[Care Gap Engine]
        REF[Referral System]
        RISK[Risk Stratification]
    end

    subgraph "Labs Module"
        LAB[Lab Results]
        AI[AI Analysis]
    end

    subgraph "LifeSense Marketplace"
        REC[Recommendation Engine]
        CARD[Dashboard Cards]
        PURCHASE[Purchase]
    end

    subgraph "Revenue"
        CLINIC["Clinic Commission"]
        REGAIN["Regain Revenue"]
    end

    CG -->|Care gap alert| REC
    REF -->|Referral context| REC
    RISK -->|Risk profile| REC
    LAB --> AI -->|Findings| REC

    REC --> CARD --> PURCHASE
    PURCHASE --> CLINIC
    PURCHASE --> REGAIN

Example: Iron Deficiency to Commission

A complete example showing how a clinical alert becomes revenue:

┌─────────────────────────────────────────────────────────────────┐
│ 🔬 CLINICAL-TO-COMMISSION EXAMPLE: Low Iron                      │
├─────────────────────────────────────────────────────────────────┤
│                                                                 │
│ 1️⃣ DETECTION                                                    │
│    • Lab Result: Ferritin 18 ng/mL (Low)                        │
│    • Care Gap: Iron deficiency identified                       │
│                                                                 │
│ 2️⃣ AI ANALYSIS                                                  │
│    • Severity: Moderate                                         │
│    • Context: Patient is female, 32, vegetarian                 │
│    • Related: Hemoglobin 11.2 g/dL (borderline low)             │
│                                                                 │
│ 3️⃣ LIFESENSE RECOMMENDATIONS (Auto-appended)                    │
│    ┌─────────────────────────────────────────────────────┐     │
│    │ Based on your iron levels, we recommend:            │     │
│    │                                                     │     │
│    │ • Iron Bisglycinate Supplement         $24.99      │     │
│    │   (Gentle on stomach, high absorption)             │     │
│    │                                                     │     │
│    │ • Vitamin C (enhances iron absorption)  $12.99     │     │
│    │                                                     │     │
│    │ • Retest: Iron Panel in 8 weeks         $45.00     │     │
│    │   (Monitor improvement)                            │     │
│    │                                                     │     │
│    │ • Nutritionist Consult                  $75.00     │     │
│    │   (Optimize diet for iron)                         │     │
│    └─────────────────────────────────────────────────────┘     │
│                                                                 │
│ 4️⃣ PATIENT ACTION                                               │
│    • Purchases: Iron supplement + Vitamin C + Retest           │
│    • Total: $82.98 + 10% surcharge = $91.28                    │
│                                                                 │
│ 5️⃣ REVENUE DISTRIBUTION                                         │
│    • Partner (Lab):     $82.98 (base price)                    │
│    • Clinic Commission: $4.15 (50% of surcharge)               │
│    • Regain:            $4.15 (50% of surcharge)               │
│                                                                 │
│ 6️⃣ CARE LOOP CLOSURE                                            │
│    • Retest scheduled for 8 weeks                              │
│    • Care Gap: Marked "In Treatment"                           │
│    • Follow-up: Automated reminder at 7 weeks                  │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘

Care Gap → Marketplace Attribution

When a care gap identified by the Care Coordination Module leads to a LifeSense purchase, revenue is attributed accordingly:

| Attribution Path | Commission Split | |-----------------|------------------| | Lab result → LifeSense purchase | Clinic 5% / Regain 5% | | Care gap (no lab) → LifeSense purchase | Clinic 10% / Regain 5% | | Referral context → LifeSense purchase | Referring provider 5% / Clinic 5% / Regain 5% |

Why higher commission for care gap alerts? Care gaps identified without a lab result (e.g., overdue screening, missed follow-up) represent proactive outreach by the clinic. The higher commission incentivizes clinics to aggressively close care gaps using the Empty-Slot Filling automation.

Integration with Agentic Nudge Protocol

The Agentic Referral Nudge Protocol creates an opportunity for contextual LifeSense recommendations:

| Nudge Scenario | LifeSense Opportunity | |----------------|----------------------| | Cardiology referral nudge | "While you wait for your appointment, consider our Heart Health Basics program" | | Endocrinology referral nudge | "Prepare for your visit with our Metabolic Reset starter kit" | | Post-referral follow-up | "Dr. X recommended monitoring—here's a compatible home device" |

These contextual recommendations appear in the Telegram conversation flow, maintaining the Glass Box principle:

"Based on your upcoming cardiology appointment with Dr. Patel,
you might find our Heart Health Protocol helpful for preparation.
[Learn More] [Not Interested]"

8) Partner Integration

8.1 Onboarding Process

1. Data Pilot
   Partner submits 500 anonymized historical results
   Regain generates AI reports demonstrating quality
   Partner reviews within 48 hours
                    ↓
2. Technical Integration
   HL7/FHIR endpoint configuration
   Branding assets (logo, colors)
   Magic link template
                    ↓
3. Go-Live
   Production credentials
   Patient communication templates
   Support training

8.2 Partner Branding Requirements

| Asset | Specification | Used In | |-------|---------------|---------| | Logo | SVG or PNG, min 200×200px | Report header, Zone 1 | | Primary color | Hex code | Accent elements in Zone 1 | | Clinic name | String | Report header | | Branch name | String (optional) | Report header |

8.3 Magic Link Format

https://app.regain.ai/labs/p/{token}

Token payload (JWT):
{
  "report_uuid": "uuid",
  "patient_uuid": "uuid",
  "clinic_uuid": "uuid",
  "exp": 1234567890  // 30-day expiry
}

9) Technical Implementation

9.1 PHI Service Client

The @workspace/integrations package provides the PHI client:

import { PHIClient } from '@workspace/integrations';

// Initialize once at app startup
PHIClient.initialize({
  baseUrl: process.env.PHI_SERVICE_URL,
  tokenProvider: () => getAccessToken(),
});

const phiClient = PHIClient.getInstance();

// B2C: Upload PDF
const { report_uuid } = await phiClient.labReportsB2C.uploadPdf(patientUuid, file);

// Poll status
const { report_state } = await phiClient.labReportsB2C.getStatus(reportUuid);
// States: 'parsing' | 'parsed' | 'report_generation' | 'done' | 'failed'

// Wait for completion (handles backoff)
const report = await phiClient.labReportsB2C.waitForCompletion(reportUuid);

// Get completed report
const report = await phiClient.labReportsB2C.get(reportUuid);
// Includes: panels, tests, llm_report_json, llm_report_html

9.2 Processing Status Flow

┌──────────┐    ┌────────┐    ┌──────────────────┐    ┌──────┐
│ parsing  │ →  │ parsed │ →  │ report_generation│ →  │ done │
└──────────┘    └────────┘    └──────────────────┘    └──────┘
     │               │                  │                  │
     ↓               ↓                  ↓                  ↓
  Reading        Extracting        Generating         Ready to
  document       biomarkers        AI insights        display

9.3 Mobile App Architecture

apps/mobile/
├── (tabs)/
│   ├── labs.tsx              # Zone 1 entry point
│   └── ...                   # Zone 2 tabs
├── labs/
│   ├── upload.tsx            # PDF upload flow
│   ├── processing/[id].tsx   # Processing status
│   ├── report/[id].tsx       # Report view
│   └── partner/[token].tsx   # Magic link entry
├── src/
│   ├── hooks/
│   │   └── useLabReports.ts  # TanStack Query hooks
│   ├── stores/
│   │   └── useLabsStore.ts   # Zustand state
│   └── components/labs/
│       ├── PatientInfoCard.tsx
│       ├── SectionConsultationCard.tsx
│       ├── AbnormalLabCard.tsx
│       └── ...

10) Compliance & Safety

10.1 Zone-Based Compliance

| Zone | Compliance | Liability | |------|------------|-----------| | Zone 1 (Labs) | HIPAA, SOC 2, partner agreements | Partner: diagnostic accuracy; Regain: AI explanations | | Zone 2 (Rest) | Lifestyle wellness, ACLM guidelines | Regain: all recommendations |

10.2 Data Handling

| Data Type | Storage | Encryption | |-----------|---------|------------| | Lab results (PHI) | PHI Service (external) | AES-256 at rest, TLS 1.2+ in transit | | AI reports | PHI Service (external) | AES-256 at rest, TLS 1.2+ in transit | | User preferences | App database | AES-256 at rest | | LifeSense orders | App database | PCI-compliant for payment tokens |

10.3 Claims Posture

See 05-Compliance-Safety-Privacy.md for full claims grammar.

| Zone | Allowed Claims | Forbidden Claims | |------|----------------|------------------| | Zone 1 | "Your value is X" | "You have condition Y" | | Zone 2 | "Consider trying X" | "X will cure Y" |


11) KPIs & Performance Standards

11.1 Operational Metrics

| Metric | Target | Measurement | |--------|--------|-------------| | AI report SLA | 8-24 hours | Time from upload to done status | | System uptime | 99.9% | PHI service availability | | PDF parse success | >95% | Successful extraction rate |

11.2 Engagement Metrics

| Metric | Target | Measurement | |--------|--------|-------------| | B2B2C activation | >60% | Magic link → app open | | Report view time | >3 min | Session analytics | | Section expansion | >50% | Click tracking | | LifeSense CTR | >15% | Dashboard card clicks | | LifeSense conversion | >5% | Purchase rate | | Retest rate | >30% in 12 weeks | Return lab orders |

11.3 Revenue Metrics

| Metric | Measurement | |--------|-------------| | GMV per user | Total LifeSense purchases / users | | Partner revenue share | 5% of GMV to partners | | Platform revenue | 5% of GMV to Regain | | CAC payback | Months to recover partner acquisition cost |


12) Related Documents

Implementation Plans

Technical References


13) External References

  • Regain Labs Landing Page: https://regain.ai/about/en/labs/
  • ACLM Pillars: American College of Lifestyle Medicine guidelines
  • HL7 FHIR: Healthcare interoperability standard
  • Apple App Store 3.1.3(b): Physical goods exception for external payment